independent media producer - filmmaker, writer & researcher

Michael Pollan's Food Rules (2012)


"A short stop-motion film that playfully animates seeds, veggies, cookies and popcorn to the wise and simple words of award-winning author, journalist and food activist Michael Pollan, "Michael Pollan's Food Rules" illustrates with surprising clarity the case for a more mindful food production industry.
Made, quite fittingly, on a kitchen table by Marija Jacimovic and Benoit Detalle, it won the 2012 RSA/Nominet Trust Film Competition and has since been screened at festivals worldwide. Illustrating the importance of healthy eating and the heath of our planet, it acts like an appetizer to anyone willing to become more mindful of the food they eat."

Winner of the 2012 RSA/Nominet Trust Film Competition
2nd Place, Short Film Category, Green Fest 2012
Special Jury Award, Abu Dhabi International Environmental Film Festival 2013
Special Mention in the Balkan Competition at the 2012 Anibar International Animation Festival


Screened at:

Cinemambiente 2012, Torino, Italy
WebCuts.12, Berlin, Germany
Reelfood Film Festival 2012, Ottawa, Canada
Scratch! Animation Festival 2012, Lecce, Italy
Anibar Animation Festival 2012, Peć/Peja, Kosovo
Animanima International Animation Festival 2012, Cacak, Serbia
Seoul international Extreme-Short Image & Film Festival 2012, Seoul, South Korea
Kinookus Food Film Festival 2012, Ston, Croatia
Bradford Animation Festival 2012, Bradford, UK
FreeNetWorld 2012, Nis, Serbia
Varnafest 2012, Varna, Bulgaria
Anim'est International Animation Film Festival 2012, Bucharest, Romania
American Conservation Film Festival 2012, West Virginia, USA
TOFUZI 2012, Tbilisi, Georgia
Green Fest 2012, Belgrade, Serbia
Animateka 2012, Ljubljiana, Slovenia
Kaohsiung Film Festival 2012, Kaohsiung, Taiwan
Balkanima 2012, Belgrade, Serbia
COMBAT Film Festival 2012, Josselin, France
Bratislava Animation Biennale 2012, Bratislava, Slovakia
Libelulafest Animation Festival 2012, Lloret de Mar, Spain
Animax 2012, Skoplje, Macedonia
Abu Dhabi International Environmental Film Festival 2013, Abu Dhabi, United Arab Emirates

Making Of: