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RSA Shorts — Does Brainstorming Work? (2012)

Baffling psychologists for nearly half a century, the verdict is still out on whether the brainstorming technique extracts the best out of people, or whether on the contrary it suppresses and stifles creativity. In this animated short, the author Jonah Lehrer argues that brainstorming produces less original ideas than those people who work by themselves. From Alex Osborn, the father of brainstorming, to Charlen Nemeth, Jonah explains exactly why brainstorming just does not work.

Animation short based on a talk entitled "Imagine how creativity works" given at the RSA by journalist and author Jonah Lehrer. You may watch the full length original talk here. The official RSA Shorts YouTube video may be found here.